The fault does lie with the wish. The wish or the public statement is "Mine is bigger than yours." Yes, its a male sexual comment. It has risen over the past decade as pickup trucks changed from a conventional 2-door, 3-person cab and 8 foot bed into a 4-door, 6 person cab and 5 foot box. The original design premise of a pickup was a work vehicle that could contain 4x8 lumber in its bed. The new trucks cannot.
The other change is the height of the truck, particularly the reach-over height of the bed. A conventional 2-door pickup, from the 60's to the 00's, had a reach-over height of around 4 feet. For most male drivers of average height, that meant they could reach into the bed to extract tools or materials without strain. The new 6-door pickups are all 4WD, with bodies raised 8" to 12" over their predecessors. Few men can now reach into the pickup bed. Bumper steps have become standard to allow owners to climb into the bed.
What do these 2 features deliver for the owner? A vehicle with an eyesite line 3 feet higher than a sedan and 2 feet higher than a conventional pickup. Hood heights are often 5 feet or higher. You're not just taller, you tower over most other traffic. Your's really is bigger than mine.
But that's not the truck's fault. That's a design feature that the marketing guys discovered a few years back. Now it's a rare dealership that stocks any 2-door pickups. Their advertising has made "mine's bigger" the standard want among pickup buyers. Man really is the root cause of their dilemma.
The fault does lie with the wish. The wish or the public statement is "Mine is bigger than yours." Yes, its a male sexual comment. It has risen over the past decade as pickup trucks changed from a conventional 2-door, 3-person cab and 8 foot bed into a 4-door, 6 person cab and 5 foot box. The original design premise of a pickup was a work vehicle that could contain 4x8 lumber in its bed. The new trucks cannot.
The other change is the height of the truck, particularly the reach-over height of the bed. A conventional 2-door pickup, from the 60's to the 00's, had a reach-over height of around 4 feet. For most male drivers of average height, that meant they could reach into the bed to extract tools or materials without strain. The new 6-door pickups are all 4WD, with bodies raised 8" to 12" over their predecessors. Few men can now reach into the pickup bed. Bumper steps have become standard to allow owners to climb into the bed.
What do these 2 features deliver for the owner? A vehicle with an eyesite line 3 feet higher than a sedan and 2 feet higher than a conventional pickup. Hood heights are often 5 feet or higher. You're not just taller, you tower over most other traffic. Your's really is bigger than mine.
But that's not the truck's fault. That's a design feature that the marketing guys discovered a few years back. Now it's a rare dealership that stocks any 2-door pickups. Their advertising has made "mine's bigger" the standard want among pickup buyers. Man really is the root cause of their dilemma.
Thank you for the comment. Are you saying yours is bigger than mine, Ian? LOL.
So true! That F150 better be red - just saying ...